Interesting post on sparksheet.com about how airlines handled the recent ash cloud : It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to inform, reassure, [...]

It is early days for social media as a B2C tool. The scale of activity at the non-commercial level is however such that businesses cannot help but seek to tap into what may prove to be a lucrative flow. As always, low cost airlines tend to be the innovators in this area, but – perhaps [...]

Looking for a quick, cheap getaway? A bargain may be just a tweet away. JetBlue and United airlines are offering their Twitter followers first dibs on some discounted fares, using the uber-trendy form of messaging to quickly connect with customers and fill seats on flights that might otherwise take off less than full. Like the e-mails [...]

A very interesting article in the New York Times about Twitter, airlines and customer service : IF you’re not protesting an election or promoting a product, Twitter, the microblogging site that has been getting so much attention these days, can be easy to dismiss. It’s been described as an ego-stroker for those who want to [...]